Revlon Concludes $73M Branding Agreement

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On December 22, 2020, certain of the subsidiaries of Revlon, Inc. and Helen of Troy Limited (the “Licensee”) entered into a Trademark License Agreement to combine and revise the existing licenses that are in place between the parties, according to a Form 8-K release. The Agreement grants the Licensee the exclusive right to use the “Revlon” brand in connection with the manufacture, display, advertising, promotion, labeling, sale, marketing and distribution of certain hair and grooming products until December 31, 2060 (with 3 additional 20-year renewal periods) in exchange for a one-time, upfront cash fee of $72,500,000.

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